What do women wear underneath in winter? 10-day guide to popular outfits across the internet
As the temperature drops sharply in winter, women's inner wear has become a hot topic on social platforms recently. Based on the statistics of the entire Internet in the past 10 days (Weibo, Xiaohongshu, Douyin and other platforms), we have compiled the most popular winter interior design and material selection trends to help you spend the cold winter warmly and fashionably.
1. Top 5 most searched women’s inner wear in winter 2023
| Ranking | Item type | Search volume increase | core keywords |
|---|---|---|---|
| 1 | DeRong thermal underwear | +320% | Self-heating, traceless |
| 2 | turtleneck sweater | +218% | Pile collar, mohair |
| 3 | polar fleece bottoming shirt | +195% | Loose fit, wear outside and inside |
| 4 | thickened shirt | +167% | Corduroy, double collar |
| 5 | cashmere vest | +142% | Sleeveless, layering item |
2. Material selection trend analysis
According to e-commerce platform sales data, the material properties that consumers are most concerned about are as follows:
| Material type | Proportion | Advantages | Represent the brand |
|---|---|---|---|
| Delong | 38% | Moisture absorption, heat generation, antibacterial | Jiao Nei, Ubras |
| Combed cotton | 25% | Breathable and non-balling | UNIQLO, MUJI |
| cashmere blend | 18% | Thin and warm | Ordos, ICICLE |
| Polar fleece | 12% | High cost performance | Antarctic, Hengyuanxiang |
| Silk | 7% | Skin friendly and antistatic | Golden Three Pagodas, Wanshili |
3. Scenario-based dressing plan
1.Workplace commuting group
• Inner combination: German fleece vest + shirt + cashmere suit
• Hot search color: oatmeal white + caramel brown
• Matching points: Choose a V-neck design to avoid bulkiness, and expose 1-2cm of shirt cuffs to add a sense of depth.
2.casual dating group
• Inner combination: mohair turtleneck + knitted sundress
• Hot search colors: taro purple + milky apricot
• Matching points: When wearing an oversize coat, use a belt to emphasize the waistline
3.outdoor sports group
• Inner combination: polar fleece sweatshirt + jacket
• Hot search colors: Glacier Blue + Graphite Gray
• Key points for matching: Choose a thumb hole design to prevent drafts
4. Expert purchasing advice
1.Warmth test method: Place the fabric on the inner side of your arm and let it sit for 30 seconds until it feels warm.
2.Static electricity prevention: Materials with cotton content ≥50% or with conductive fiber added are better
3.Washing precautions: The recommended water temperature for German cashmere materials is ≤30°C. Special detergent is required for cashmere.
4.Allergy: Give priority to infant and toddler safety products certified by OEKO-TEX®
5. Consumption warning
A recent random inspection by the General Administration of Quality Supervision, Inspection and Quarantine found that some products claiming to be "German De Velvet" are actually ordinary chemical fibers. It is recommended to look for:
• The tag has the ingredient logo of "Modal+Acrylic+Spandex"
• Have SGS fever test report (temperature rise ≥ 3℃)
• Tmall flagship store rating ≥4.8 points
Inner layering in winter is not only a need for warmth, but also the key to showing off your dressing skills. Stay sophisticated and comfortable during the colder months with these hot trends.
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