What is the best thing for micro-business to sell now? Inventory of hot topics on the Internet in the past 10 days
With the rapid development of social e-commerce, micro-business product selection has become a key factor in determining success or failure. This article combines the hot search data of the entire network in the past 10 days to analyze the most popular micro-business sales categories and provide structured data reference for you.
1. Top 5 best-selling categories of micro-business in 2023
| Ranking | Category | heat index | main selling point |
|---|---|---|---|
| 1 | healthy food | 98.7 | Meal replacement shakes, probiotics, gummy vitamins |
| 2 | Beauty and personal care | 95.2 | Domestic cosmetics and medical-grade skin care products |
| 3 | Household items | 89.5 | Smart small appliances, creative storage |
| 4 | Maternity and baby products | 85.3 | Organic food supplements, early education toys |
| 5 | pet supplies | 82.1 | Smart feeders, pet snacks |
2. Detailed analysis of popular items
1.Health food field: The search volume for meal replacement shakes has surged by 210% recently, with "low sugar and high protein" becoming the core selling point. Data shows that female users aged 25-35 account for 78%.
2.Beauty and personal care products: The search volume for "no makeup cream" that became popular on the short video platform increased by 156% month-on-month, and affordable domestic brands are more popular through micro-business channels.
| Product name | average daily searches | Price range per customer | Repurchase rate |
|---|---|---|---|
| Meal replacement shake | 45,800 | 98-158 yuan | 32% |
| No makeup cream | 38,900 | 69-129 yuan | 41% |
| fascia gun | 29,700 | 199-399 yuan | 18% |
3. Interpretation of key indicators for product selection
1.profit margin: The average gross profit margin of health food is 60-75%, which is much higher than traditional fast-moving consumer goods.
2.Logistics cost: Small lightweight products are more advantageous, and express delivery costs can be controlled within the first-weight range.
3.market demand: According to the Baidu Index, 65% of the search terms related to "micro-business supply" are related to health and beauty.
4. Forecast of micro-business product selection trends in 2023
1.Functional products continue to be popular: Products with clear efficacy claims are more likely to gain consumer trust.
2.Niche category opportunities emerge: Segments such as oral care sprays and travel storage sets have seen significant growth.
3.Products with strong social attributes: Products that are suitable for displaying effects in Moments have higher conversion rates.
5. Advice for newbies in micro-business
1. SelectHigh repurchase rateof urgently needed products and establish a stable customer base.
2. Focus on productsDifferentiation, to avoid homogeneous competition.
3. Prioritizelight assetoperating model to reduce inventory pressure.
4. Followsupply chainStability ensures supply quality and delivery timeliness.
By analyzing recent market data, we can see that health food and beauty and personal care are still the best-selling categories in micro-business channels. However, it should be noted that product selection is only the first step to success, and subsequent operational strategies and customer service are equally important. It is recommended that micro-business practitioners pay close attention to market dynamics, adjust product structure in a timely manner, and grasp changes in consumer trends.
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