What brands of clothes do men buy: analysis of the latest popular brands and trends in 2024
Recently, men's clothing consumption trends have become a hot topic again. By analyzing the data of the entire network in the past 10 days, we have sorted out the most popular men's clothing brands, popular items and purchasing suggestions to help male consumers make more informed shopping decisions.
1. Top 10 popular men’s clothing brands in 2024
| Ranking | brand name | Popular items | price range | attention index |
|---|---|---|---|---|
| 1 | Uniqlo | U series T-shirts and casual pants | 99-599 yuan | ★★★★★ |
| 2 | Li Ning | National fashion sports suit | 299-1299 yuan | ★★★★☆ |
| 3 | ZARA | business casual shirt | 199-799 yuan | ★★★★☆ |
| 4 | Heilan Home | men's suits | 399-1999 yuan | ★★★★ |
| 5 | Waxwing | street style jacket | 499-1599 yuan | ★★★☆ |
| 6 | jack jones | jeans | 399-899 yuan | ★★★☆ |
| 7 | Semir | Basic sweatshirt | 129-399 yuan | ★★★ |
| 8 | Anta | sneakers | 299-999 yuan | ★★★ |
| 9 | H&M | simple style jacket | 199-699 yuan | ★★☆ |
| 10 | septwolves | business polo shirt | 299-799 yuan | ★★☆ |
2. Three major trends in men’s clothing consumption in 2024
1.The rise of national tide: Domestic brands such as Li Ning and Anta continue to attract more attention, and their design styles are more in line with Asian male body shapes.
2.Functional clothing is popular: The search volume for fabrics and clothing with sun protection, quick-drying, antibacterial and other functions increased by 35% year-on-year.
3.Simple style dominates: Basic and solid-color items have become mainstream, and minimalist design styles dominate the market.
3. Men’s clothing brand recommendations for different occasions
| occasion | Recommended brands | Matching suggestions |
|---|---|---|
| business formal | Hailan House, Seven Wolves | Suit + shirt + leather shoes |
| business casual | ZARA, Jack Jones | Casual suit + knitted sweater + loafers |
| Daily leisure | Uniqlo, Semir | T-shirt+jeans+sneakers |
| Sports and fitness | Li Ning, Anta | Quick-drying clothes + sweatpants + running shoes |
| date party | Peacebird, H&M | Designer jacket + slim pants + white shoes |
4. Practical suggestions for purchasing men’s clothing
1.Know your body shape: Different body types are suitable for different styles. For example, fat men are suitable for V-neck and vertical stripe designs.
2.Pay attention to fabric selection: Choose cotton and linen materials in summer, wool blends in winter, and functional fabrics for sports.
3.Basic models are preferred: 80% of your wardrobe should be versatile basic items, and 20% can be trendy items.
4.Pay attention to cost performance: Under the same quality, domestic brands are often more affordable than international brands.
5.Note the size difference: Different brands may have different size standards, it is best to check the detailed size chart before purchasing.
5. New men’s clothing brands worthy of attention in 2024
1.Bosie: Focus on genderless design, avant-garde and bold style.
2.Randomevent: A representative brand of national fashion, deeply loved by young people.
3.Simple Project: Minimalist design, focusing on tailoring and fabrics.
4.Attempt: A cutting-edge brand that combines street style with high fashion.
5.Unawares: Focus on urban commuter men's clothing, with simple and practical design.
Summary: In 2024, men's clothing consumption will show a diversified trend, with the rise of domestic brands, increased functional demand, and the prevalence of simple styles. It is recommended that male consumers choose the most suitable brands and items based on their own needs, body shape characteristics and budget to create their own fashion style.
check the details
check the details
en
