What is needed to open a decoration shop?
In recent years, with the continuous development of the real estate market and people's increasing requirements for the living environment, the decoration industry has ushered in new opportunities. Many entrepreneurs have seen the potential in this field and have considered opening decoration shops. However, opening a successful decoration store is not an easy task and requires adequate preparation. This article will provide you with a detailed analysis of the various elements required to open a decoration store from the aspects of market analysis, capital investment, staffing, equipment and tools, qualification procedures, etc.
1. Market analysis and hot trends

Before opening a store, it is important to understand the current market trends in the decoration industry. The following is a summary of popular decoration topics on the Internet in the past 10 days:
| hot topics | focus |
|---|---|
| Environmentally friendly decoration materials | Consumer demand for formaldehyde-free, low-pollution building materials surges |
| Smart home integration | The combination of decoration and smart devices has become a new trend |
| Minimalist style design | Young people prefer simple and functional decoration styles |
| Old house renovation | There is strong demand for renovation of second-hand houses, especially in first- and second-tier cities |
It can be seen from the table that environmental protection, intelligence and personalization are the main development directions of the current decoration industry. Entrepreneurs can adjust their business direction based on these trends.
2. Capital investment and cost analysis
Opening a decoration store requires certain financial support. The following are the main cost items:
| Project | Estimated cost (yuan) |
|---|---|
| Store rent (first month) | 5,000-20,000 |
| Renovation Tools and Equipment | 20,000-50,000 |
| Initial material procurement | 30,000-100,000 |
| Staff salary (first month) | 15,000-40,000 |
| Marketing and promotion expenses | 5,000-20,000 |
Depending on the scale, start-up capital usually ranges from 100,000 to 500,000 yuan. It is recommended that entrepreneurs develop a detailed budget plan based on their own circumstances.
3. Staffing and team building
An efficient renovation team is the key to success. The following are the core positions and responsibilities:
| position | Responsibilities |
|---|---|
| designer | Responsible for program design and communicating needs with customers |
| project manager | Coordinate construction progress and coordinate workers |
| construction worker | Plumbers, carpenters, painters, etc. |
| sales consultant | Expand customers and sign contracts |
In the early stage, the number of personnel can be flexibly adjusted according to the business volume, and the team can be gradually expanded in the later stage.
4. Equipment and Tool List
Decoration shops need to be equipped with professional tools and equipment. The following is a basic list:
| Category | Tools/Equipment |
|---|---|
| measuring tools | Laser distance meter, level, tape measure |
| power tools | Electric drill, angle grinder, electric saw |
| hand tools | Hammer, wrench, screwdriver set |
| safety equipment | Safety helmet, gloves, goggles |
The quality of tools directly affects construction efficiency. It is recommended to choose products from well-known brands.
5. Qualifications and procedures
Legal operation is the foundation of a decoration store. The following are the qualifications and procedures that need to be completed:
| Project | Description |
|---|---|
| business license | Register at the Industrial and Commercial Bureau and select the "Building Decoration" category |
| tax registration | Complete tax filing and apply for invoice |
| Industry qualifications | Apply for decoration qualification certificate according to local requirements |
| Environmental approval | Some areas need to pass the environmental protection department review |
It is recommended to consult the relevant local authorities to ensure that all procedures are complete.
6. Marketing strategy and customer acquisition
In a highly competitive market, an effective marketing strategy is crucial. Here are some practical methods:
1.Online promotion: Use Douyin, Xiaohongshu and other platforms to publish decoration cases to attract potential customers.
2.word of mouth marketing: Introduce new customers through old customers and provide preferential rewards.
3.Offline activities: Participate in home furnishing exhibitions or hold decoration lectures to enhance brand awareness.
From the above analysis, it can be seen that opening a decoration store requires comprehensive consideration of market trends, funds, team, tools, qualifications and other aspects. Only by being fully prepared can we stand out from the competition and achieve long-term and stable development.
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